Designer of Heuristic
digital Systems & Products
26 years of making digital products more human through design, having worked for
UNL, Elsevier, 24i media, TomTom, Funda, and Wanadoo.
I honed my craft in Navigation, Map & location data tools, Video On Demand services, CMS-Solutions and (Re)Search tools through shaping users stories, leveraging the art of system iconography, colour systems, mapping hierarchy and defining priorities
Work with me?
Available Full Time & Freelance
UNL.global
Lead UX Designer
- Creating a Geolocation data platform including a Map based data management app, a mobile navigation app, an location data review app etc.
- Along the way I: Mentored junior designers
- did stakeholder, sprint management, product documentation, defining & managing Design Systems,
- Experimented with AI for pattern finding in large data set
Elsevier
Senior UX/UI Designer
- I designed a heuristically intuitive search tool for disease & medicine pattern finding within published scientific papers based on colors and pattern visualisation.
- I created product documentation, helped with the creation of UI component thinking,
- Executed User testing
- Cooperation with stakeholders across different team's
24i media
Senior UX Designer
- Creating a white label Video On Demand platform, a product documentation system charting all user stories, flows and solutions so clients could adopt tools and structure and customisation in their workflows.
- Also created a Programming CMS system managing program scheduling, and availability and in app promotion.
- Worked closely with development
TomTom
Senior UI Designer
- Designed, ideated and managed TomTom's Iconic cartography, and touch screen based User Interface & Icon systems
- Championed the UI and styles in the company for usage within materials for marketing and packaging
- White label product styling, Developer hand off, Design product documentation.
- Working with development, local PM's & Automotive Clients across the globe. (USA, Taiwan, China, Australia, Italy, Germany)
- Mentoring and integration of new designers
Wanadoo/Euronet Internet
Senior UI Designer
- Design & UX of the Wanadoo's Dutch internet subscription portal
- Creation and content scheduling of the Wanadoo news web portal
- Design of online promotion materials, sites & campaigns for Wanadoo such as the official 'Wanadoo TOP 40' hit chart.
Funda
UI Designer
- Cartographic design for the housing portal
- Creation of Funda Landelijk for farmers properties
- Promotion material
My work is grounded in user stories, system thinking and heuristics.
For instance, working with metaphors enables me to find a hook to give systems a philosophy, this then eases the affordance, a recognisability for users to relate to during their user journey
STRENGTHS
- Scaleable System Thinking
- Product Documentation
- Complex Data Model Design
- Cartography & Navigation Design
- Heuristics & Iconography
- System logo's & branding
MORE
I'm an avid cyclist & bikepacker, tinkering with bikes and gear. I also like illustration, EU style comic books, scifi and science & innovation.
I also have white cat called Walter, and he would like to be petted by you.
